PERFORMANCE INDICATORS OF VOCATIONAL GUIDANCE AND CAREER COUNSELING FOR STUDENTS IN THE CONTEXT OF LABOR MARKET TRANSFORMATION: THE EXPERIENCE OF UKRAINE AND EU COUNTRIES
Abstract
Relevance Relevance: The relevance of the study is driven by the shifting logic of career trajectories caused by the transformation of the modern labor market, digitalization, "green" modernization of the economy, demographic changes, and increasing population mobility. Career choice ceases to be a single event (one-time act) and turns into a process of managing transitions and lifelong learning. Quantitative indicators (number of events, consultations, participants) still dominate vocational guidance and career counseling practices in Ukraine, whereas qualitative indicators reflecting real changes in competences (competencies) and career readiness are applied to a limited extent. This limits the opportunities for comparing results obtained by educational institutions and complicates integration with European standards, which emphasize process quality, outcomes, and long-term effects.
Objective: To substantiate a multi-level system of performance indicators for vocational guidance and career counseling of students in Ukraine as a tool for adapting to the challenges of the modern labor market, taking into account the relevant experience of EU countries.
Methods: Comparison of Ukrainian and European experience in organizing career services; content analysis of regulatory (normative) documents; logical-framework (logical-structural) modeling to build a system of indicators (from inputs to outcomes); thematic grouping of indicators and expert assessment of their clarity and data collection feasibility.
Results: A system of indicators encompassing four levels (inputs/resources, processes, outputs/outcomes, and impact) is proposed; six key evaluation areas are identified (from human resource potential to employment success); a "minimum set" of key performance indicators (KPIs) for vocational and professional pre-higher education institutions has been developed (service coverage, average waiting time for counseling, availability of individual action plans, graduate employment rate); comparative analysis showed that in EU countries, monitoring focuses on process quality and tracking graduates' career trajectories, while a quantitative approach prevails in Ukraine.
Conclusions: The developed system of indicators will allow educational institutions to transition from formal reporting to quality management of career services; the conditions for its implementation in Ukraine are characterized (establishing unified data standards, regular surveys of students, analyzing service accessibility, and integrating up-to-date labor market information into counseling); the effectiveness of the "sufficient simplicity" model, which involves using clear descriptive analytics and basic measurement of results with minimal time investment, is proven. Further research should be directed toward testing (piloting) the system in various types of institutions, adapting methodologies for assessing career readiness, and aligning indicators with state graduate employment monitoring systems.
Keywords
career adaptability, labor market, self-efficacy, counseling quality, EU standards, outcomes monitoring, competences (competencies).
Author Biography
Nataliia Vanina
PhD in Economics, Associate Professor, Researcher at the Department of Education (Upbringing) and Professional Career Institute of Vocational Education of the National Academy of Educational Sciences of Ukraine http://orcid.org/0000-0001-8310-5139 e-mail: nvanina.science@gmail.com
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