Marketing management of a VET school competitiveness

Abstract

In the article it is stated that the development and efficiency of VAS in the educational market is impossible without marketing techniques that allow you to predict the dynamics of basic performance of the vocational and educational schools, depending on economic conditions, analyzes the main marketing tools of competitiveness vocational and educational schools.In terms of highly competitive marketing environment the effective management decisions on the operation of vocational and educational schools cannot be based on simple intuition or reasoning as for the successful implementation of marketing programs necessary to provide market research.The attention is focused on thestudy ofthe education andthe labor markets,that are separated from allof the marketing mix, do not provideVES competitive statusin the market, and thisstudy is the first step in improving its competitiveness as it is through research identifies the key tools to generate competitive advantage VES.Ti is determined the essence of positioning of educational services VES as an attractive presentation of vocational and educational schools and its educational services, whose goal is to gain leadership in a particular segment of the education market, characterized its stages (choice of target consumer groups, develop positioning strategies, implementation strategy positioning marketing program) and strategy. It is found out the significance of such elements of marketing communications such as: advertising, public relations, exhibition activities of the institution online.