METHODOLOGY OF DEVELOPING ENTREPRENEURIAL COMPETENCE OF FUTURE WEB DESIGNERS

Abstract

The relevance of including practice-oriented courses on the basics of entrepreneurial activity in the professional training of future designers requires the development and implementation of a corresponding methodology that would contribute to their professional self-identification and self-determination, enabling the improvement of the quality of higher design education, particularly the development of economic thinking and entrepreneurial culture among educational process participants.

Objective: to analyze the realities of social practice, professional training of future web designers in Ukraine, taking into account industry-specific characteristics, and develop a methodology for the development of entrepreneurial competence.

Methods: the research methods used include theoretical analysis of publications in pedagogy, cultural studies, psychology, design, synthesis, comparison, and logical generalization of conceptual provisions, the method of independent expert assessments, praximetric methods, and oral and written surveys.

Results: An author's methodology for the development of entrepreneurial competence that is focused on the identification and mainstreaming of entrepreneurial qualities of future web design professionals is presented. It is substantiated that the application of this methodology enables the effective realization of the potential of higher design education students, acquisition of networking experience, and social interaction with representatives of small and medium-sized businesses. It is argued that in the implementation of the methodology, particular attention should be paid, firstly, to stimulating motivation for assimilating the essence of entrepreneurial activity and striving to improve the level of business education through critical processing of diverse information sources; secondly, to the formation of initiative and independent decision-making skills; thirdly, to the development of abilities for effective teamwork and awareness of personal and group responsibility.

It is concluded that in using the methodology for the development of entrepreneurial competence, educators need, on the one hand, to provide opportunities for the maximum development of personal and professional qualities, primarily for those students who would prefer to engage in entrepreneurship in the future, and on the other hand, to achieve positive shifts in the dynamics of general entrepreneurial skills, including entrepreneurial abilities in all future web designers.